ITELY COLORLY 6RD 60ML

Colorly Optimus is Itely's most advanced permanent colour. The optimised professional hair colour harnesses plant power with built in bond protection.

It has just 0.2% ammonia and the lowest possible PPD without compromising on exceptional lasting colour results and incredible condition on the hair.

Colorly optimus comprises of 96 beautiful light reflecting colours that give multi-dimensional, natural looking results, with 100% grey coverage.

• 96 Shades of high fashion colour.
• 100% Grey Coverage.
• Endless Customisation.
• Optimal Colour means increased colour saturation, with accurate tone and predictive results.
• &-Plex Bond Repair protects, restores and repairs the bonds during the chemical process.
• Velvety texture that mixes quickly and has superior adherence.
• 100% Vegan friendly, cruelty free formula.
• Free from SLES and phthalates.
• Low ammonia.